As a Phoenix business owner, have you ever wondered how to target potential customers living in your neighborhood? These are the customers will ultimately decide whether your business is successful, but it’s often difficult to know how best to reach out to them. Business owners sometimes try flyers, billboards, or even local radio and television ads, but these are advertising efforts that are well past their prime. The vast majority of today’s consumers are using their smart phones to find the goods and services they need. Whether looking for a restaurant, mechanic, or nearby retail store, they will use their phone to access Google’s search engine, and the results will most often dictate their choice.